A book is worth whatever the buyer is willing to pay. But you can get a good idea of what this amount will be by doing a few minutes of research.

When you are dealing with general stock worth modest amounts -� and there are several copies listed online under $15 �- there is no need to spend much time mulling pricing strategies. Supply and demand rules. If you price your copy much higher than competing offers, odds are you'll wait a long time for a sale.

If you think the market price is fair, match the lowest price but don�t go under. The only thing lowballing accomplishes is leaving money on the table.

But what if there are no used copies listed on Amazon? In this case it's worth your time to do some research to see what the prices are outside Amazon. Search the title on AddALL, at www.addall.com, which indexes all the major book listing sites. A similar site on which to research prices is FetchBook.Info, at www.FetchBook.info. Another favorite with online book-sellers but with somewhat slow performance is BookFinder.com, at www.BookFinder.com.

If your search tus up several listings for your title, you can get a good idea of its value by throwing out the top and bottom prices and averaging the rest. Price your copy at the top of the range.

See a real-time list of the most highly sought after used and collectible books.

Read more free articles on selling used books profitably online: http://www.weberbooks.com/selling/selling.htm

Steve Weber is author of "The Home-Based Bookstore: Start Your Own Business Selling Used Books on Amazon, eBay or Your Own Web Site" (ISBN 0977240606). Got a question for Steve? Send to: steve_weber@yahoo.com